Tranquility for A Dollar a Day: An Open Letter to Adbusters

I would substitute "Netflix" for "HBO," but otherwise you're spot on!

I concur. The combination of XM Radio, ReplayTV, and Netflix removes me from most audiovisual advertising.

On the downside, I got tired of not being able to discuss the rare _good_ commercial at work, so I have begun to sample one now and then to be sociable.

I have noticed broadcast TV now seems to have fewer commercials than your average cable channel (not HB0). One way to make their value greater apparently.

Yes, spend $18/month on Netflix as a replacement for the $5/month DVR and the $14/month HBO. And if you live close enough to the city to get Digital TV reception, you can drop your cable subscription as well - another $30 to $50.

Netflix has everything that's any good on HBO except what they're showing THIS YEAR. Patience has its rewards. And, of course, Netflix gives you access to everything else that's any good (of which HBO has only a small part).

About the only things I watch on broadcast TV anymore is SPORTS, and for that a DVR is useless - I really have no interest in watching a game that's already over.

I know I'm in the minority but I often find ads as interesting as movies or TV. I think they tell us stuff about ourselves, the way we are going, what we value. Note: I don't have any use for seeing the same ad more than once or twice, so I also use a DVR (if you hate fast-forwarding through commercials, you should build your own Myth-TV-based system - it skips through them automatically).

Certain magazines (e.g., W, Vogue) are only really interesting for the ads, and who doesn't love the creative Mini or Hitachi ads they stuff into magazines?

One more layer of anti-commercial shielding that is worth mentioning is the use of browser helper apps, capable of selectively removing commercials from www content. I am using Proxomitron, with excellent results, being able to get rid of 90% of commercials, and almost all blinking content (which is known to induce raving madness). Grrr!

The XM-linked, DVR-shielded, Proxomitron-proxied users (like me) can live their lives almost totally unmolested.

A dollar a day? Wow. That's not much more than the $300 "donation" that will get me a two year subscription to Adbusters and a "Friend of the Foundation" package.

https://secure.groundspring.org/dn/index.php?aid=283

Don't forget to discourage people from buying (or, more importantly, buying into) Adbuster's ethically ambidextrous sanctimony on Buy Nothing Day.

Adbusters is the sort of self-deluded marketing fraud that gives capitalism a bad name and makes Madison Avenue look like the very picture of judicious clear-eyed sobriety.

Blackspot Sneakers (under the "Blackspot" brand name don't-ya-know). Self parody? Or cynical marketing ploy?

http://www.adbusters.org/metas/corpo/blackspotsneaker/

Who says radical progressives don't provide a positive alternative?

My fiance and I have been mulling getting ourselves a DVR for Christmas this year. I'm only really annoyed by commercials when they're too repetitive or when the premise of them is insulting, but it would be nice to have the option to skip them.

This discussion relates really well to a book I picked up recently, The Rebel Sell: Why the culture can't be jammed, by Joseph Heath & Andrew Potter. I'd definitely recommend it.

Dear Prof. Caplan,

I visit your blog to hear your insights into economics and how they apply to the issues of the day. But I didn't come here just so I could read a bunch of ads for XM Radio, Dish Network, and HBO. Please cancel my subscription immediately!

The less-legal options abound. For music they have been around for a while.

For movies, you can download them, but often quality is poor.

You can get a DVD burner for less than $100. Then you increase your netflix throughput by burning and returning them immediately. You don't have to wait to watch it first.

For $19, you can get ~20 DVDs a month (more than most people can watch), and actually get to keep them, for ~$10 for the DVD-Rs.

Dear Professor Kaplan,
1) Government has to get its revenue from somewhere.
2)Advertizing is a socially useless business activity because good products advertize themselves. This makes advertizing a prime target for taxation in my mind, right along with alchohol, cigarettes and jewelry other than wedding bands/engagement rings.
3) The cost of political advertizing drives campaign financing and its concomittant corruption. Candidates can not be everywhere at once unlike products. Therefore, political advertizing is not stupid. Various schemes exist for government to support political advertizing, mostly they don't work.
4) Government subsidies are stupid because government collects money, hires beauracrats to sit on it and then gives a portion of the money back: its better to exempt collection of the money in the first place from the activities we wish government to support. Therefore, I suggest a local tax on advertizing and an exemption to that tax for political advertizing.

Not central to my argument, I think our federal government is bloated, especially the military/DOE/Homeland Security, while local governments - which primarily help people rather than kill them - are underfunded. That's why I suggest a local tax, but federal or local, the advertizing tax and exemption for political advertizing is still a good idea.
As for free speech claims, I would point out that broadcasting licenses specifically are a restriction on free speech to begin with, because only someone with that license can broadcast in that frequency range. I think licenses should come with more responsibilities and taxes atttached to them or government should stop regulating the EM band. The EM band belongs to all of us, not just the rich.
Similar arguments apply to cable and the internet - government imposed restricitons on IP addresses and domain names. Dish maybe. Print obviously not.
Sincerely,
Toby Evans

Government has to get its revenue from somewhere.

Perhaps they should consider getting it the way the rest of us do: by asking rather than taking.

One more thing about Adbusters. During "Buy Nothing Day", I went to Fry's Electronics and picked up a 80 Gig hard drive for $0 (after rebates). Had I listened to high-minded harpies at Adbusters, I would have missed out on an opportunity that may only arise once or twice a year. I would now be one 80 Gig hard drive poorer than I am now.

".. hires beauracrats to sit on it and then gives a portion of the money back ..."

What! I never got any back!