The rules of supply and demand aren't inherently more difficult to fathom than those that apply to, say, politics, or cooking, or sports.
Yet while most people have no trouble wrapping their brains around these subjects - indeed, millions will be eagerly absorbing their finer points this weekend - (What are you watching: Meet the Press, celebrity chefs or college football?) - few have a similar appetite for economics.
I was turned onto Fiske by Steven Pinker's The Blank Slate, a book that I believe every intellectual ought to read (certainly Tyler has read it?). I wrote this essay, which credits Pinker with the insight that Fiske's theories explain why economics is difficult to understand/accept. If he were writing for an academic journal, Cassel would not owe me any citations, but he certainly owes one to Pinker.