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This is a classic problem - human beings expect every rational statement to be commutative.
So when you say:
"Given these conditions, you must have market efficiency."
These people infer:
"Given market efficiency, you must have these conditions."
I am not sure how to efficiently combat this. Some people simply don't understand the difference between these two statements. They simply can't identify the pattern as a case of "Jack eats pie" and "pie eats Jack", which is clearly incorrect.
I have often pondered whether this phenomenon, which may be described as a tendency to confuse subject and object, is related to the human tendency to confuse subjectivity and objectivity.
Of course, when economists use the words "market" and "effeciency" here they are trading in puns -- words only distantly related to the real world meaning of these words. In other words, as used by economists these words are part of a math jargon having reference to imaginary conceputal objects within a math model. Economists typically fail to successfully link their jargon to the empirical worlds we all know at the market, no scare quotes required.
The deepest "bias" of the economists is against leaving the fantasy playgrounding of mathematics -- i.e. economists have a deep bias against providing sound and coherent causal explanations of real world phenomena.
Other than Coase, in his particular approach (cost/value), does anyone try to deal with the differences in perception of information, as opposed to commonality of perceptions that would make the same information have the same meaning to everyone participating?