Bryan Caplan  

The Myth of the Rational Voter: You've Read the Book, Now Wear the Shirt!

PRINT
My Global Warming Question... What Could President Paul Actu...

I still remember Ben Bernnake telling me: "Having a good paper isn't enough. You've also got to think about moichendizing."

I took his lesson to heart - and then some. The more I thought about my book's eye-candy cover, the more convinced I became that it would make a great t-shirt. And now, thanks to the kind permission of Princeton University Press, the shirt is ON SALE for just $20.20. Check it out:

mythshirt1.jpg

mythshirt2.jpg

I've designed the standard version - in fact, I'm wearing it as I write. But you're free to customize it in hundreds of ways. Don't like the quote? Pick another! Don't like t-shirts? How about a sweatshirt, a mug, or a mousepad? (Come to think of it, I may soon add those to my online store too). Yes, that's the magic of moichendizing in the Internet age!


Comments and Sharing





COMMENTS (8 to date)
jcolter writes:

No way! While I found your book most enlightening, I am not as in love with the cover as you seem to be. Secondly, "just $20.20" seems to be quite a bit to pay for a t-shirt. I assume you have bought t-shirts somewhat recently. Am I wrong? If you don't believe me, have a look at other t-shirts that are on sale on the internet. They hire artists to come up with designs. The book design isn't bad, however I don't think it translates well into shirts. I'm wondering what you hope to accomplish with this. How many shirts do you hope to sell?

I am not saying that a shirt isn't possible that expresses your ideas. But it needs to be cool!

Biomed Tim writes:

I like the sheep picture for a book cover but for some reason it just doesn't look that good on a white t-shirt. (maybe if it was a black shirt and the sheep actually covered the whole shirt?)

I checked out the online store you created Bryan, but I couldn't figure out how to play around with the design (of course I only spent 5 min on it). I'm tempted to say it's not user-friendly but I'm pretty stupid when it comes to stuff like this...

By the way, a lot of my younger, hip friends seem to be into something called "Threadless T-shirts"

http://www.threadless.com/

I've never bought one myself but it sounds like it's all the rage. Maybe the site can give you some ideas on how to improve the design of the shirt?

p.s. $20.20 isn't bad for a shirt if it's a design that I REALLY like. I'd pay up to $40 if it looks cool, and comes with an awesome quote.

Bruce Webb writes:

Prof Caplan the last thing you need to worry about is "misguided humility" I fail to see any humility at all.
(Hint I have been a little critical of your overall approach here and there)

Obtsu writes:

I do agree with the other commenters. It's a great book cover, but just pasting it right on a shirt doesn't look so grand. Maybe if the shirt's color matched the color of the cover's background? You could even deviate a little from the cover, and just have one or a few sheep under the title. I just don't think a rectangle with a design inside is a good design choice.

jp writes:

How about an Econlog sweatshirt, with the cuneiform thingie and some choice quotes from you and Arnold? I'd buy one.

Babinich writes:
I like the sheep picture for a book cover but for some reason it just doesn't look that good on a white t-shirt. (maybe if it was a black shirt and the sheep actually covered the whole shirt?)

I'll echo this post; a number of different base colors would be wonderful. Also, the splash of a rectangle on my chest is rather unattractive. How about 'letterboxing' the cover on the tee so the title and the picture of the sheep appear across the chest? The name of the author can appear on the back with a choice of quotes from the book.

How about an Econlog sweatshirt, with the cuneiform thingie and some choice quotes from you and Arnold? I'd buy one.

Yep, that would be a great idea. Tees, sweatshirts, coffee mugs, mouse pads, etc...

max writes:

[Comment deleted for supplying false email address. Email the webmaster at econlib.org to request restoring your comment. A valid email address is required to post comments on EconLog.--Econlib Ed.]

Ross Levatter writes:

Bryan,

While I love your book, and preach its implications to my friends ad nauseum, the question is not merely are voters irrational, but is wearing a T-shirt telling passerby strangers that you think THEY are irrational itself perhaps irrational, if not downright dangerous?

:-)

Comments for this entry have been closed
Return to top