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You are right that rich kids in academia don't want change. Why would they? But on what authority do you make this sweeping claim that Americans don't want change? An economist might ask the question 'How do we know'? Without a proper functioning market, the real, right answer is we don't know.
Your reliance on polls is not just a poor substitute, it is no substitute at all. Polls don't even answer the questions they are designed to answer correctly, they certainly don't answer questions outside of their scope, and I would think an economist might suspect that polls are no substitute for a market.
You claim the primacy of the free market, yet your work is based on the substitutability of polls for markets. Perhaps if you weren't so focused on proving your predetermined opinions to others and more focused on the pursuit of truth you would see these things for yourself. People driven by ideology produce garbage. Garbage In, Garbage Out with an extra helping of hubris.
In regard to people not wanting to end the programs that are in place, consumer research has the answer for you:
http://www.journals.uchicago.edu/doi/abs/10.1086/518545
The concept is "losses loom larger than gains" and it is an element of human nature that if you have something you like, you tend to value it more than something you like that you don't have but could get. (If you are curious as to why people are like this, you've already been told - it is human nature.)
In regard to changes in faces vs policies, I don't think it is either/or. I think that changes in faces is important - social networks are an important part of how things happen, as well as what things happen. Old social networks get complacent and start to value their network over what their network was built around (folks like Clintons and Bushes). New social networks (like would come with an Obama or Huckabee) bring energized groups that have stronger focus on outcomes over self-perpetuation. Which, of course, won't last forever.
Just a thought.