That is the title of an op-ed piece by Maya MacGuineas that is on the Washington Post web site. I didn't see it in print, because I am still not used to the way they have mixed up the Sunday paper.
Anyway, what I was looking for on the web was a link to this article, which says that modern doctors are too beholden to insurance companies, rather than to patients. Nowhere does the the author mention that in 1960 fifty percent of personal health care expenditures were paid for by patients themselves, whereas now it is only ten percent. Instead, he writes as if modern doctors are greedier than they used to be.