When Gandhi told us, “We must be the change we wish to see in the world,” I can only assume he was talking about reputational incentives in the health insurance industry.  So I thought I should finish my “Punk’d by Krugman” story and clarification by naming names.  The insurer that denied care – and then reversed its decision after a simple phone call was… Aetna.

Deeper question: If a company quickly corrects a mistake, does that make it more or less reputable than a company that doesn’t make a mistake in the first place?  I can see arguments on both sides.  Your thoughts?