Bryan Caplan  

Book Marketing Bleg

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Soon I'll start devoting all of my discretionary work hours to marketing Selfish Reasons to Have More Kids.  If you've got practical suggestions for me, please share. 

P.S. If you just want to cut out the middleman and buy a copy, feel free. :-)

Update: In answer to multiple queries, yes there will be a Kindle edition.  My publisher says you'll be able to buy it on the book's April 12 on sale date.



COMMENTS (7 to date)
Todd Kuipers writes:

I'm going to buy one as soon as it's available (and read it in conjunction with "battle hymn of the tiger mother" and compare. I'm pretty sure what side I'll end up on...)

Questions:
- will there be a kindle edition?
- have you ever chatted with Lenore Skenazy?

Leo writes:

The product description on the UK amazon page is missing at least 1 apostrophes in each of the first and last sentences.

David S. writes:

My best advice would have been to use your current title as a subtitle, and instead call your book: Beyond Sex: Selfish Reasons to Have More Kids. If I could think of a way to do the experiment, I'd happily bet you quite heavily that Beyond Sex would sell more copies than your book title will.

However, it's probably too late for that, so I'll just wish you good luck.

Noah Yetter writes:

needs more Kindle edition

NZ writes:

What's your marketing budget? Maybe you could make a video commercial.

Finch writes:

Prep and practice good short answers to all the obvious questions and all the hard questions.

You have clearly spent time thinking of questions like "What if poor people do this?" or "But what about the environment?" or "Won't Amy Chua's kid get ahead of yours?", but can you answer them convincingly in less than 30 seconds to a lay audience?

Many blog commenters seem to think you dodge hard questions - this might just be the format, I don't know. It may also make sense to make a list of all the questions you think you haven't addressed adequately, or in a nuanced fashion, and come up with responses that drive back to your central message. I'm thinking "Yeah, twin studies haven't looked specifically at non-asians adopted into high-income asian families, but they are awfully suggestive about what would happen because they've looked at X, Y, and Z, which are very similar situations." That sort of thing. Get back on message when someone tries to trip you up. Acknowledge some things aren't known, but suggest what's known supports your points.

Kevin B writes:

Do an Econtalk episode with Russ and a Bloggingheads episode with somebody.

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