Correction: Total Government Spending on Higher Education

Do those figures include tax-exemptions for schools, the charitable tax deduction for donors, and an annualized accounting for the value of land grants (market rents of land granted to educational institutions by government)?

...or the continuous avalanche of marketing from government officials calling for people to get more higher education than they are getting today?

That's interesting - I wasn't aware what the subsidy was as a fraction of total spending. As a non-American my perception (based on no real evidence) had been that a lot of people paid market rate, and the impression I get from talking to people in my country is that most think US university is almost entirely privately funded. But at just about 1/3 of spending funded by individuals it's not a lot different in the US to here.